Where Women in AI Build, Launch, and Scale

The Build, Launch, Scale Lab

Ten live workshops where you finish what you start alongside other women in AI, led by Pamela Oberg and Anne Murphy.

Join the Society and BLS Lab

The Build, Launch, Scale Lab is the heart of the She Leads AI Society — women teaching women how to build, launch, and scale human-centered AI leadership. 

01

What the Lab Is

A live workshop series for women in AI — not another library of videos you'll mean to watch.

Build · Launch · Scale is where women in the Society move from first idea to shipped. Ten live workshops take you the whole way, with other women beside you.

Every session is live and worked, not lectured. You bring what you're making, and you leave each week with the next piece done.

It sits inside a 24/7 community on Mighty Networks, so the conversation, the accountability, and the moral support don't stop when the workshop ends.

02

The Ten Workshops

Each one is live and 75 minutes, and each produces a working artifact you finish in the session. Drop in for the ones that fit, or do the full series.

Set how you want to work with AI before anything else.You leave with your Personal AI Policy — the through-line document you update in every workshop.
Get clear on what you're making and the woman it serves.You leave with a first-pass offer canvas, even if you arrived unsure.
Find your voice and the story behind your work.You leave with a Voice DNA pass and a story arc you can use right away.
Get a way to decide fast and trust it.You leave with your Self AI Readiness score and a decision frame you keep.
Set up the tools that do the heavy lifting so you don't.You leave with a tool stack snapshot and a working AI workflow.
Get seen by the people you want to reach, week after week.You leave with a 90-day visibility plan.
Hand the repeatable tasks to a team of agents.You leave with your agent roster — Sheila, Vera, Scout, and Pepper.
Turn conversations into clients without the hard sell.You leave with a discovery conversation script.
Create steady demand instead of chasing it. Anne leads this one.You leave with a 90-day marketing plan.
Pull it together and set your next move.You leave with a one-page Build Plan and your full BLS portfolio.
03

What Your Society Membership Includes

The Build · Launch · Scale Lab is the flagship of the She Leads AI Society, included in your membership. One membership — $77 a month — brings the Lab and the whole community around your build.

  • Ten live workshopsWorked sessions you join as they happen — bring what you're making and leave with the next piece done.
  • A library of hundreds of replaysEvery BLS session is recorded, and your membership opens the whole She Leads AI library. A missed week never means a missed step.
  • A custom learning management systemYour dashboard tracks your progress and holds your drafts between sessions, so what you make in one workshop moves into the next.
  • Led by Pamela Oberg and Anne MurphyPractitioners who've built, launched, and scaled their work lead every session.
  • A 24/7 community on Mighty NetworksThe accountability and moral support that keep a build moving between sessions.
  • AI Governance Community of PracticeTwelve-week pods on responsible adoption and governance frameworks.
  • Member-led jam sessionsWorking through the questions that don't yet have good public answers, together.
  • She Leads ReadsMonthly book and article discussions, sometimes with the author joining us.
  • It keeps Social Saturday freeSociety members underwrite our free weekly gathering for every woman who joins us.
04

Who Leads It

Pamela Oberg

Pamela Oberg

Executive Director of Member Advancement at She Leads AI.

Pamela is the visionary behind the Build, Launch, Scale Lab and its lead faculty — she shaped the ten-workshop arc and leads it week to week, keeping every woman's build on track from first shape to launch. She is the founder of SeaBlue Strategies, where she helps organizations and emerging entrepreneurs align people and process around a clear purpose, for growth that lasts. She brings more than 20 years of leadership — much of it in technology, with later work across the nonprofit and education sectors — to operational strategy and the thoughtful use of AI.

Anne Murphy

Anne Murphy

Founder of She Leads AI and Empowered Fundraiser Consulting.

Anne Murphy is the founder of She Leads AI and a leading AI operations consultant specializing in governance, education, and responsible adoption. She is currently building the world's first matriarchal agentic company and is co-founder of a stealth start-up to be announced soon.

With 33 years raising hundreds of millions for STEM education and research, she also consults through Empowered Fundraiser Consulting. Proud mom of three, backpacker, Midwest roots, Pacific Northwest energy.

05

What Women Say About Learning Together

From that talk — an hour long, talking about AI and how it can help small businesses — I booked nine appointments from that one call. I've done three already, and of the three, I'm doing two proposals, and one wants to sign up for a subscription to a product I licensed for the back end of the business.
T.A.
This was a support system built on technology to give us access to information, so we could feel we can move through this time, and we wouldn't have to do it alone. Every time I get stuck, if I show up here, there is something available to get me unstuck.
S.L.
I pitched a proposal to another client, and I was nervous about the price. I gave him the price, and the guy did not even want to negotiate with me. He said, “Look, this is your price. This is what it is, so this is what I'm going to pay.”
C.L.
I think that's one of the possibilities of all of us coming together. We have these conversations — you guys are sparking conversation that wouldn't have been sparked with me alone. The collaboration becomes the power.
M.M.S.
If I need something done, I can hop into the get-unstuck space in our membership and just say, “Hey guys, you know how to do this?” It's like having a little mini army.
M.M.
06

Questions Women Ask Before They Join

No. The Build, Launch, Scale Lab is built for the moment you're frozen on what comes next. Workshop 2 is made for the woman who's been thinking but hasn't moved yet. Bring what you have, and Pamela Oberg will work it through with you.
No. You can drop in for the ones that fit, or do the full series. Every workshop produces a working artifact that stands on its own.
The Lab is included in She Leads AI Society membership, which is $77 a month. The annual plan saves 15%. One membership brings the whole community around your work.
Pamela Oberg, Executive Director of Member Advancement at She Leads AI, leads nine of the ten workshops. Anne Murphy leads the demand generation workshop, drawing on three decades in fundraising and consulting.
A woman working on something of her own. Some are full-time, others are starting on the side. You don't need a business plan to join — you need a place to think it through alongside other women doing the same.
Every workshop produces a working artifact you finish during the session — an offer canvas in Workshop 2 and your AI chief of staff in Workshop 7, plus a discovery script and a 90-day marketing plan in later workshops. They all live in your Build, Launch, Scale portfolio.
Yes. Every session is recorded, and the replay lives in your Build, Launch, Scale portfolio alongside your artifacts.
Live over Zoom, 75 minutes each. Between sessions, the She Leads AI Society community on Mighty Networks keeps the conversation and the accountability going all week.
The She Leads AI Society is the gathering place for women in human-centered AI. Membership opens the Build, Launch, Scale Lab and the full replay library, plus weekly Social Saturdays and a 24/7 community on Mighty Networks.
The Build, Launch, Scale Lab is the Society's flagship learning lab and the groundwork for both. Members who want to teach and monetize AI move into the Certified AI Educator program. Members growing a consulting practice move into the AI Consulting Accelerator.

Come Build, Launch, and Scale With Us

The Lab lives inside the She Leads AI Society — one membership, the whole community around your build.

$77 / month

Annual plan saves 15%.

Join the Society and BLS Lab

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